Tirza Lyn Hollenhorst is the founder and CEO of LUMAN where she brings her experience in neuroscience, behavior change, strategy and innovation together to transform organizations. Tirza believes people thrive when they are motivated by their internal sense of purpose, connected to their team, focused on strategy and held in a container of psychological safety. The current hybrid work challenge offers companies an opportunity to build future-ready collaboration and innovation skills while driving effective co-location strategy - to design the work experience anew.

LUMAN teaches the tools of change to transform culture, leadership and innovation at Fortune 500 companies and scaling enterprises.