Official BIO

Tirza Hollenhorst is a global speaker dedicated to unlocking learning potential and with that, the capacity to solve problems at speed and scale. She also builds training programs rooted in neuroscience and behavior change and delivers the language and highest-level framework required to understand organizational transformation.

Tirza believes intrinsic motivation is the key to unlocking ownership and innovation in organizations. As the CEO of LUMAN, Tirza leads a team that delivers the Intrapreneurship Bootcamp at Siemens.  Since 2016, the Berlin based team has trained intrapreneurial leaders in all of Siemens business units. LUMAN's clients include AMD, Airbus, Yunus Social Business, Global Partners and Meta.

Tirza is also the Executive Director of a Burning Man theme camp centered on using ontological design to create containers for deep presence and play.

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SPEAKING

Thank you for your interest in my work! I will love to tailor the best experience for your audience. Download my brochures and book a conversation; I'll love to hearing from you. 

Tirza as a keynote Speaker
Tirza as a Retreat Designer
Operational Excellence

Keynote Speaker

I speak at events all over the globe. My keynotes are oriented to inspire intrinsic motivation which drives innovation, organizational change and agility at your organization.

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Continuous Growth

Retreat Designer

If you are looking to produce an event focused on connection, expansion, expression and learning, I can work with you on curriculum design and delivery, experience design and production, event management, and community creation.

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Team of experts

Fractional Chief People Officer

I serve at the intersection of culture, strategy and innovation. I work with executive teams during critical periods: growth stage, leadership transitions, mergers, and strategic resets.

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Expert Advisors

Coach

My expertise is with high functioning leaders, often identifying as neurodivergent, who are ready to cultivate a thriving life. 

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24/7 Support

CEO of LUMAN

I believe creation thrives when people are motivated by their internal sense of purpose, connected to their team, and held in a container of psychological safety.

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100% Satisfaction

Thought Leader

I regularly speak and write on intrapreneurship, work experience design, and building a Purpose-driven Organization.

Read my blog
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Different nationalities
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Clients
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transformed people
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Years of experience

WHAT PEOPLE SAY

Tirza is an incredible community catalyst and convener. I really appreciate her approach to fostering high functioning teams, her focus on empowering individuals, and her ability to create safe and creative spaces for people and ideas to flourish. She organized a Future of Working summit at our offices and the turn-out and impact were inspiring. If you are looking for someone to help you convene a group of committed, inspired, and knowledgeable change agents, Tirza is the woman for the job.

Shannon Lucas
Shannon Lucas Co-Founder & Co-CEO at Catalyst Constellations Best-Selling Author

Tirza moderated the Corporate Startup Summit in Zurich. She showed a high level of professionalism, achieved all the goals of the organizers and established the right atmosphere. It was also very easy to work with Tirza preparing the event as she is a very easy going expert who loves what she does!

Yana Yoncheva
Yana Yoncheva Project Lead at Corporate Innovators

Tirza coached me at a very important moment in my life and helped me move from a sense of chaos to one of calm and focus at the intersection of my personal and professional worlds. Tirza has an unbelievable range of knowledge from innumerable angles of coaching and spiritual, personal, and collaborative work that she calls upon with ease in the appropriate moments. From physical exercises to visualizations and formation of new habits, Tirza helped me see myself in new ways, find my most effective ways of working, draw important boundaries in my life, and trust in my ability to sort through my goals and make good on my promises. Tirza is truly a master teacher and coach!!

Andrea Lee-Zucker
Andrea Lee-Zucker Coach, artist, social entrepreneur